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The English wordmark is drawn in a Japanese-inspired brush lettering style with a calligraphic energy. The brief was to create an Arabic counterpart that reads as the same brand: a mark that feels drawn by the same hand.
The challenge, therefore, was carrying the rhythm, weight, and stroke character of the Latin mark into Arabic letterforms without breaking their own logic. The result is a pair of wordmarks that sit side by side naturally, each true to its script, and yet unmistakably one identity.