Kleenex Arabesque

Expressive Arabic calligraphy for Kleenex Arabia's seasonal and special-edition campaigns. The lettering communicates warmth and comfort in Arabic, connecting the brand's familiar softness to cultural moments across the Gulf and Levant markets.

The work spanned multiple campaign seasons and product lines — from Ramadan gift packaging to everyday tissue box designs — building a consistent Arabic calligraphy language for the brand across the region.