Jumeirah Buggies

A custom calligraphy identity for the buggy fleet at Jumeirah Hotels and Resorts. The work translated the hotel group's sophisticated brand values into Arabic letterforms suited for vehicle livery and wayfinding applications across multiple resort properties.

The final design balances legibility at speed with the refinement appropriate to a luxury hospitality brand — the calligraphy now forms part of the Jumeirah visual identity system used across its UAE properties.