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The development of the new beacon symbol for Jumeirah was a deeply creative and exploratory process, forming an essential part of the brand's identity and visual system revamp.
Working closely with two notable design and branding agencies in NYC and Dubai, alongside the in-house team at Jumeirah, the project spanned several months to bring to fruition. The final symbol embodies the brand's core values with an elegant, sleek aesthetic that feels both refined and contemporary.